5-6 May 2011. University of Beira Interior, Covilhã, Portugal.

The 2011 workshop of the OSC Section was organized at the University of Beira Interior, Covilhã (Portugal), on the challenging theme of “"The Dialogue Imperative. Trends and challenges in organizational and strategic communication”. Two keynote speakers – Magda Pieczka (Queen Margareth University, Edinburgh) and Jordi Xifra (Universidad Pompeu Fabra, Barcelona) – step up the mood for the works that went one in 5 panels: Panel 1  – Theoretical approaches on Dialogue; Panel 2  – Dialogue on sustainability and Reputation; Panel 3 - Integrated communication strategies; Panel 4 - Dialogue in Crisis Communication, and Panel 5 - Interactive Communication Campaigns.

The proceedings of this workshop were edited in an online book. It can be downloaded here.